牙膏市场的发展及趋势

Development and trend of toothpaste market

论述了目前市场上牙膏品牌的营销渠道和策略。分析了目前牙膏市场的现状与趋势。指出牙膏市场已经进入产品细分化时代,产品多元化和多功能化是市场的总体发展趋势。药物功效型牙膏和中草药牙膏在市场上渐显优势,茶类牙膏将受到关注。未来牙膏在香型和香味的发展趋势上,清新香型将成为牙膏市场香型的主流趋势。

The market strategies and chanels of toothpaste brands in the market were related.The present situation and the development trends of toothpaste market analyzed.It is pointed out that the current market tendency is the product targeting and segmentation;and the multifunction is the trend of the future products.The medicament efficacy products as well as the herbal toothpastes have gradually dominated the market,more and more attention will be paid by the consumer to tea based toothpaste.The pure and fresh scents will be the main feature in the taste and scents of the toothpoaste in the future.