服装企业竞争力评价及实证研究

Evaluation and Empirical Research on the Competitive Capacity of Clothing Enterprise

针对服装企业竞争力较为模糊、难以量化的特点,通过访谈与德尔菲调查法等形式收集资料,运用层次分析法建立了服装企业竞争力评价指标体系。采用模糊综合评价法对服装企业竞争力评价进行实证研究,并根据测评结果分析企业的优劣势,找出存在的问题,以期达到帮助提升服装企业竞争力的目的。

This paper aimed on evaluating the competitive forces of clothing enterprises and quantizing data to the enterprises competitive forces. By interview and collecting information with Delphi technique, competitive forces evaluation index system to clothing enterprises was built with analytic hierarchy process. Then, Empirical research was carried on evaluating competitive forces of clothing enterprises by fuzzy comprehensive assessment. According to the test result, this paper analyzed the advantage and disadvantage of companies, and found the root causes for improving the competitive forces of clothing enterprises.