关于电视媒体植入式广告发展的思考

On the development of product placement on televisions

目前,电视媒体加快了植入式广告的研究和开发。对于电视媒体而言,电视广告项目是多种广告形式的综合,而植入式广告仅作为其中的一项重要组成部分。目前电视媒体经营的植入式广告形式多样,各有特色,但在监管、评估、定价等方面都存在一定的困境,需要按照一定的原则进行经营。

Television medium is speeding up the research and development of product placement.A project is a combination of forms of advertising,of which product placement is an important part.There are forms of product placements for different television media,each with special features.Hence,proper principles should be observed in supervision,evaluation and pricing.