我国体育媒体的发展趋势研究

Development trend of China's sports media

中国体育媒体发展到今天,围绕与有关各方合力打造一条集赛事资源、媒体资源、赞助资源、受众资源于一体的媒体体育产业链这一根本性目标,实行制播分离、公司化运作,深化媒体体育报道业务,建立体育媒体同业联盟,实现跨媒体、全媒体、集团化发展,将是媒体改革与发展的总趋势。

With the development of China＇s sports media,the sports reporting pattern has been formed and the functions of other fields are becoming eminent.In order to build a media sports industrial chain,which combines competition resources,media resources,sponsorship resources and audience resources,program making and broad casting should be separated,company-oriented mode should be encouraged,sports media association should be established.The sports media will be cross-disciplinary,overall and collectivilized.