摘要
从"微笑曲线"出发,借鉴价值链理论,指出绍兴纺织产业的转型升级有赖于"微笑曲线"整体的提升,即不仅要提升两端,发展创意、设计与营销,还要提升底部,进行技术创新,让"微笑曲线"变得平坦,增强生产制造过程的附加值。
Based on 'smile curve' and value chain theory,this paper has put forward that the transition and upgrading of Shaoxing textile industry depend on the ascent of the whole 'smile curve'.The industry should not only develop creation,design and marketing,but also improve technology to increase the value-added of manufacturing process.
出处
《纺织导报》
CAS
北大核心
2010年第7期36-36,38,40,共3页
China Textile Leader
