强势零售商供应链中零供双方的策略选择被引量：12

Retailer and Supplier's Strategy Choice in the Retailer Dominated Supply Chain

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摘要首先分析了在双寡头零售市场上,两个强势零售商的欺压或不欺压供应商策略的选择;而后分别分析了在强势零售商存在的供应链中,供应商从零售商渠道转向直销渠道或双渠道销售模式的条件,从而为供应链中成员的策略选择提供了科学的指导。 The research first analyzes the retailer＇s strategy choice on squeezing or not squeezing the supplier＇s profit in duopoly retailer market. It then analyzes the condition that the supplier transfers from the retailer distribution channel to the direct channel or dual channel distribution in the retailer dominated supply chain,providing guidance for the supply chain members.

作者秦娟娟赵道致

机构地区天津财经大学商学院天津大学管理学院

出处《软科学》 CSSCI 北大核心 2010年第7期121-124,128,共5页 Soft Science

基金国家自然科学基金资助项目(70771073 70902044)

关键词强势零售商直销渠道双渠道博弈分析 dominated retailer direct distribution channel dual distribution channel game theory

分类号 F272.3 [经济管理—企业管理]

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参考文献10

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