真实性视角下的民俗旅游产品开发走向

On Development of Folklore Tourist Products with a Perspective of Authenticity

民俗旅游是文化旅游的一种特殊形式,它比文化旅游更强调与当地人的直接接触。而其产品作为对外交流的一种符号,作为民族地区文化的物质载体,其真实与否会给游客留下深刻的印象,对于传播民族"真"文化,树立民族文化现代意识,加速民族文化世界化进程至关重要。文章在明晰真实性理论的前提下,结合目前民俗旅游产品开发中的问题,提出建设性意见。

Being a special form of cultural tourism,folklore touring focuses more on the tourists＇ close contact with the local people of the destination.Its authenticity has great impact on tourists＇ impressions and feelings,because it is a symbolic tool for international communication and an open carrier of the local culture.It is also of significance to spread the local culture in an authenticity way,raise people＇s awareness of modernizing the national culture,and promote the globalization of national culture.Based on a perspective of authenticity,this paper discusses about the problems in the development of folklore tourist products and offers some constructive suggestions.