基于钻石模型的镇江市信息技术外包产业竞争力分析

Competitive Force Analysis on Information Technology Outsourcing Industry of Zhenjiang Based on Diamond Model

作为服务外包的一种重要形式,信息技术外包近年来在镇江得以迅速发展,但与苏南其他城市相比,其产业竞争力较弱。对镇江信息技术外包产业进行调研,运用波特的"钻石"模型,从生产要素、需求条件、政府产业政策等六个方面展开分析,指出镇江市信息技术外包产业的发展需要从以下几个方面着手:加大软件服务外包人才引进与培养,建设投融资平台,推动产业集群化,以提升镇江市信息技术外包产业竞争力。

It worth thinking how to enhance the competitiveness of information technology outsourcing in Zhenjiang and the position in its industry in South of Jiangsu. We analyze the key factors of the industrial competitiveness, using Porter＇s diamond model in terms of the current situation and problems of ITO. Some suggestions on personnel training, investment and financing environment and industrial cluster are given to enhance the industrial competitiveness of ITO in Zhenjiang.