基于博弈论的我国民营快递市场竞争策略研究

Competition Strategy in the privately-run Express Market Based on Game Theory

针对我国国内快递行业竞争激烈、快递企业规模小型化的现状,运用博弈论的方法,在经典的完全信息静态博弈贝特兰德模型的基础上,引入快递服务水平变量,建立新的博弈模型。揭示了快递市场集中度低,价格竞争的根本原因,并提出国内快递企业要想健康发展,必须要走联合发展之路,适度的垄断竞争才是国内民营快递的发展之道。

In view of the fierce competition of the domestic express industry of China and the lack of scale of the express enterprises,the paper draws on the methodology of game theory,introduces the parameter of express service level into the classic Bertrand Game Model of complete information to create a new game model.Based on the new model,the paper expounds the roots of some of the matters with the domestic express industry,such as low market concentration and the tendency of the enterprises to resort to price competition,etc.,and proposes joint operation and moderate monopolistic competition as the path for the healthy development of the domestic privately-run express enterprises.