广西玉林市中药材产业现状与存在问题分析

Present Situation and Existing Problems of Chinese Crude Drug Industry in Yulin City of Guangxi

对广西玉林市中药材产业进行了较全面的调查,找出了制约该市中药材生产与营销的主要因素,并提出了相应的解决对策。调查结果表明,广西玉林市中药材种植分散,规模小,市场销售网点多,各网点间竞争激烈;销售人员素质偏低,缺乏专业知识;市场经营秩序混乱。面对新的形势,该市应加强对中药材种植的技术指导,提高种植户中药材生产的标准化意识和营销人员的专业技术水平,搞好市场调研,科学进行营销决策,规范竞争,实现市场健康化。

The Chinese crude drug industry in Yulin City of Guangxi was investigated relatively comprehensively,the main factors restricting the production and marketing of Chinese crude drug in this city were found out and the corresponding countermeasures were suggested.The investigation results indicated that in Yulin City of Guangxi,the planting of Chinese crude drug was scattered with small-scale,Chinese crude drug had many marketing locations with intense internal competition,its sale workers were relatively low-quality and lack of professional knowledge and its market operation was in a mass.Facing new situation,in this city,the technical guidance for planting Chinese crude drug should be intensified,the standardization awareness on producing Chinese crude drug of planting households and the professional technical level of marketing workers should be enhanced,the market investigation and research should be done well and the marketing decision should be made scientifically,the competition should be normalized and then the healthy market should be realized.