提高企业竞争力和抗风险能力的途径研究

自2008年以来,美国金融危机通过金融、贸易等渠道向世界传导,全球经济明显减速,特别是出口企业市场萎缩,产品售价下滑,效益直线下降。人和企业二者间关系相辅相成,其核心内容是以人为本,发挥人的自身优势和才能,企业还要依靠品牌营销、科技创新、节能降耗等途径,从人和企业两个角度出发提高企业竞争力和抗风险能力。

Since 2008,America＇s financial crisis,has spread to the whole world through financial and trade channel etc,the development of global economy obviously slows down.For its influence,enterprises are facing many problems,such as the market shrinking,the product price bringing down and benefit plummeted.They need enhance the enterprise competitiveness and anti-risk ability from two aspects of enterprise and person.Its core content is the human-oriented creed.The enterprise must utilize their talent fully and play their advantage and potential.