宁波东钱湖旅游度假区旅游意象定位研究--旅游文化设计探索系列

A Study on Tourism Image Orientation of Dongqian Lake in Nibo:The Tourism Cultural Designing Series

本文立足于区域旅游意象文化设计,通过本土地脉、文脉、人脉梳理和市场潜能分析,采用了"财智"作为东钱湖旅游度假区旅游意象的主题定位,并将其纳入适销对路的产品(项目)架构之中。本文认为,"意"与"象"呼应互动应成为旅游文化设计的基本技术路线。

Based on the design of regional tourism image culture, this paper made an analysis of the local geographic location, humanistic history and market potential with the following conclusions： Fortune and Wisdom should be the theme of Dongqianhu image and it should be practiced with readily marketable products and programs. By showcasing the practical operation of tourism planning, the paper emphasizes that the interaction of subtle theme and actual image is a significant technology of cultural design of tourism planning.