居民对大型活动支持度的影响因素分析——以2008年北京奥运会为例

Analysis of the Influential Factors of Residents’ Support for Mega-Events:Based on the Data of 2008 Beijing Olympic Game

居民对大型活动支持度研究近年来已经引起国外学者的重视,很多学者认为,居民对大型活动的支持度研究与居民对大型活动影响感知研究同样重要。但国内还没有专门研究居民对大型活动支持度的文献。本文以2008年奥运会为例,分析居民对大型活动支持度的影响因素,并认为居民对社区依附度、积极形象影响、准备度、参与程度、积极经济影响、积极文化影响的感知与居民支持度显著正相关,而居民对奥运会负面影响感知与支持度呈负相关关系,但不显著。

Study on residents＇ support for mega-events has attracted much attention of foreign scholars in recent years and many believe that it is as important as studies of residents＇ perceived impacts on events. However, little research on residents＇ support for mega-event is found in China. Based on the data of 2008 Beijing Olympic Games, this article analyzes the influential factors of residents＇ support for mega-events and concludes that residents＇ perceived community attachment, positive image impacts, readiness, involvement, and positive economic and culture impacts have significant positive impacts on residents＇ support for mega-events while their perceived negative impact has insignificant negative effects.