摘要
以浙江省嘉兴市为例,对消费者选择家用轿车的信息进行因子分析,并用聚类方法得到消费者偏好的细分市场,为汽车厂商的产品开发和营销活动提供相关的营销策略。
With Jiaxing as a case study,this paper discusses the information of consumer＇s choice of cars by fator ananysis.It finds the segmentations of consumers＇ preferences by using the cluster analyses.It aims to propose relevant marketing strategies in the product development and marketing activities for car manufacturers.
出处
《嘉兴学院学报》
2010年第4期91-94,共4页
Journal of Jiaxing University
关键词
轿车市场
消费者偏好
中小城市
营销策略
Car market
Consumers＇ preferences
Small and medium cities
Marketing Strategy
