论地方电视媒体内容生产的问题和对策——基于武汉城市圈农村地区媒介使用情况的调查

The Problems and Advices of Content Produced by Local Television Media Based on Media Use Surveys of Rural Areas in Wuhan City Circle

从武汉城市圈农村地区媒介使用情况来看,农村受众在媒介接触方面逐渐从单一走向多元,地方电视媒体在功能实现上明显滞后于农民的媒介观念,媒介所营造的拟态环境也与城市圈的社会现实不符,其公信力有待提高。有鉴于此,地方电视媒体应以信息传播为主体,整合多媒体信息传播渠道,并建立城市圈信息交换机制和交流平台。

Based on the media usage of rural areas of Wuhan City Circle, it shows that rural audiences＇ access to the media has become more diversified. The function realization of the local TV media is obviously lagging behind the concept of farmers on the media. The virtual onvironment created by media does not match the social reality of Wuhan City Circle and the public credibility should be enhanced. Therefore, the local TV media should be based on information dissemination and at the same time the multimedia information dissemination channels should be integrated, the information conversion mechanism and exchange platform should be established.