农民信箱营销农产品的实践与发展模式探讨

Discussion on the Practice and Improvement Model on Farmers’Mailbox Selling

浙江农民信箱的成功运行,对农产品营销方式的改变产生了深刻影响。重点阐述了丽水市应用农民信箱在农产品网络营销方面的基本做法和取得的成效,分析了当前在农产品网络营销方面存在的主要问题与困难,并就现阶段利用农民信箱开拓农产品营销的思路和基本模式进行探讨。

The successful example of farmers’mailbox selling in Zhejiang province,is of great influence in the way of selling agricultural products.In this paper,with emphasis on the basic operation and success of farmer’s mailbox in selling agricultural products on internet marketing,the current situation and problems were analyzed and the new thinking and models of utilizing mailbox in agricultural products were explored.