工业设计中基于风格特征的产品设计DNA研究

Research on product design DNA based on stylistic feature in industrial design

基于工业设计的理论框架与知识体系,将产品设计DNA的表示结构定义为产品的显性风格特征与隐性风格特征以及两者之间的映射,在此基础上构建了产品设计DNA遗传与变异的模型并提出遗传力的概念,阐释了产品设计DNA的作用机制。进一步提出运用设计形态分析法和语意差异法分别提取产品的显性风格特征与隐性风格特征,最后以摩托罗拉手机为研究样本,通过试验实例验证了该方法的有效性。

Based on the theoretic framework and knowledge system of industrial design, patterns of product design DNA is defined as dominant and recessive stylistic features of the products as well as the mappings between them. Then the model for product design DNA inheritance and variation is established, and the concept of inheritance power is proposed, explaining the action mechanism for product design DNA. It is further proposed to extract the recessive stylistic features of the products by applying the method of design morphological analysis and method of semantic differential respectively. Finally, taking MOTOROLA mobile phone as a research sample, the method is proven to be rational and feasible through an actual case.