短信广告效果的影响因素研究
摘要
研究介绍
技术的革新给广告业带来了根本性的变化，随着移动通信业务的开展，手机短信广告脱颖而出。然而，手机短信的广告效果却不尽如人意，垃圾短信广告的负面影响不断，大量地产楼盘广告、机票折扣广告也效果平平。如何才能提高短信广告的效果？是哪些因素影响着短信广告的效果？
出处
《青年记者》
2010年第4期71-72,共2页
Youth Journalist
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