论我国商号法律保护的不足与完善

Defects in China's Legal Protection over Trade Names and Thoughts on Its Amending

商号作为商誉的载体而具有资产含量。知名、驰名商号更是巨大的无形资产。但我国现行法律、法规还没有对商号予以完整、充分的保护,没有准确地对商号予以法律定位,缺乏对知名、驰名商号的特殊保护,对商号与商标及其他权利的冲突缺乏有效的救济途径,现行商号的层级管理制度使得商号保护空间受限,力度不足。为此,面对商号保护中的诸多缺陷,我们必须有针对性地采取措施,完善我国商号法律保护制度。这不仅是落实科学发展观、构建和谐社会的迫切要求;也是适应国际市场发展、提升民族企业国际竞争力、与国际公约接轨的客观需要。

A trade name is the carrier of commercial reputation and therefore is a kind of asset, and a well-known trade name is a tremendous intangible one. However, China＇ s current laws and regulations fail to provide adequate protections over trade names, for they fail to define the legal status of trade names clearly, are short of special protections over well-known trade names and furnish inadequate effective remedies concer ning the conflicts among trade names, trade marks and other rights. The current tier management system over trade names limits the protection over trade names. Therefore, measures must be taken in order to perfect China＇ s legal protection system over trade names. It is not only the urgent demand of implementing the scientific view on development and constructing a harmonious society, but also the objective requirement of Chinese businesses＇ accommodation to the international market development and keeping in line with international treaties.