摘要
通过对顾客满意度与忠诚度关系的探讨,了解到顾客价值、顾客满意、顾客忠诚之间的递进逻辑关系。顾客价值是顾客满意的基础,而顾客满意是顾客忠诚的前提,企业拥有忠诚的顾客群,就构建了竞争者难以模仿的竞争优势,使企业获得营销的核心力量。
Through the discussion about the relationship between client satisfaction and loyalty,the article reveals the progressive logic relationshxp among client value,satisfaction,and loyalty.Client value is the basis of client satisfaction while client satisfaction is the precondition for client loyalty.If possessing the loyal client group,an enterprise will constitute the competitive advantage that its rivals can not emulate,thus obtaining the core strength of marketing.
关键词
满意度
企业营销
忠诚度
Satisfaction
Corporate marketing
Loyalty
