Web使用挖掘技术在电子商务中的应用

The application of the Web-used mining technology in electronic commerce

从Web服务器日志文件和客户交易数据中挖掘出有意义的用户访问模式和潜在的客户群,使为企业提供全方位信息服务和开展有针对性的电子商务活动。该文分析了Web使用挖掘技术,阐述了挖掘数据的过程并提出了Web使用挖掘技术在电子商务中的作用。

I fan enterprise can mine useful user mode and potential customers from the log files in Web Server and the data of customer exchange for, it can provide information service from all sides and develop pertinence electronic commerce. The paper analyses Web-used mining technology, set forth the process of data mining and bring forward the usage of Web-used mining technology in electronic commerce.