摘要
广告语常借助于模糊性来树立产品形象,引起消费者的注意,实现最大限度的劝导性。从语用学角度分析了广告英语的模糊性及其使用的语用原则。
Fuzziness in advertising English can help build the image of the product and attract the attention of consumers,realizing its persuasion to the greatest extent.Nowadays,with the development of the study on advertising language in depth,it is necessary to analyze fuzziness in advertising English on the basis of fuzzy theory.The paper analyzes the pragmatic principles of fuzziness in advertising English from the pragmatic approach.
出处
《河南工业大学学报（社会科学版）》
2009年第3期105-107,共3页
Journal of Henan University of Technology:Social Science Edition
关键词
广告
模糊性
语用原则
advertising
fuzziness
pragmatic principles
