我国入境旅游客源市场主成分分类研究

CHINA'S INBOUND TOURISM ACCORDING TO THE CLASSIFICATION METHOD BASED ON PRINCIPLE COMPONENT ANALYSIS

主成分分类与一般聚类分析相比,具有成果丰富直观,便于分析理解等特点。运用主成分分类方法研究我国入境旅游客源市场类型划分问题,根据SPSS主成分分析的最终成果和中间成果,按全国31个省级行政区主成分得分分值,划分出4个目的地类型,按13个主要客源国的公因子载荷数值,划分为4个客源地类型,并进一步分析了这些类型的形成原因,并就我国入境旅游客源市场开拓问题进行了初步分析与探讨。

In comparison with cluster analysis,the classification method on Principal component analysis has more rich results which are easier to be understood.In this paper,with the classification method based on principle component analysis,we studied the issue on classification of China＇s inbound tourism.In accordance with the final results and intermediate results of the principal component analysis by SPSS,China＇s 31 provincial-level administrative region are divided into four destination types on the basis of their scores of principal component and 13 major countries from which the tourist come into China are divided into four types too on the basis of their common factor loading values,and it is made that further analysis on the formation reasons of these types.On this basis,we discuss the issues on the market development of China＇s inbound tourism.