秦皇岛旅游产品优化创新探讨

An Analysis of the Optimization of Qinhuangdao Tourist Products

秦皇岛作为全国首批优秀旅游城市,旅游业的发展基础良好,旅游资源丰富,长期以来吸引了众多中外旅游者。但是随着市场的发展和周边旅游目的地的竞争,秦皇岛的旅游业发展面临着重大挑战,传统旅游产品的吸引力日趋下降,海洋的特色有待进一步挖掘。本文基于加强秦皇岛旅游竞争力的考虑,以差异化战略和可塑性理论为依据,在分析秦皇岛旅游业发展优势的基础上,提出了优化现有秦皇岛旅游产品的思路,并给出了优化得以实现的保障体系,希望能对其旅游业的发展有所帮助。

QinHuangdao,as the first batch of outstanding tourist city,with a good foundation of tourism and rich tourism resources,has long attracted many Chinese and foreign tourists.However,with market development and competition of surrounding tourist destinations,the development of the tourism industry faces major challenges in QinHuangdao,the attraction of traditional tourist products is falling,and the characteristics of the marine product needs further excavation.In order to strengthen the competitiveness of tourism,this paper,based on the variation strategy and the plastic theory,We analyze the advantage of Qinhuangdao tourism development,propose the optimization of existing tourist products,and give the security system to achieve the optimization.We hope this article has help to its tourism＇s development.