摘要
阐述了地方电视台降成本的意义,通过提出降成本的方式,进而说明良好的内部管理必将使实现利润最大化,增强电视台的整体经济实力,使电视产业又好又快地发展。
In this paper, the author expounded significance of costing reduction of local television station. Then, through propounding method of costing reduction, the author put forward that favorable internal management would certainly make profit maximization, which would strength economic power, and promote good and steady growth of TV industry.
出处
《科技创新与生产力》
2010年第8期79-80,共2页
Sci-tech Innovation and Productivity
关键词
地方电视台
成本管理
广告营销
人力资源配置
local television station
cost management
marketing and advertising
human resources deployment