后金融危机时期中国传媒企业发展路径

The Development Path of Chinese Media Corporations in the Post Financial Crisis Period

广告经营为主要商业模式的中国传媒企业,在国际金融危机迅速蔓延之后受到了严峻的考验。本文通过分析国际金融危机对中国传媒企业运营状况的影响,描述金融危机对中国传媒企业影响的基本特征,进而提出后金融危机时期中国传媒企业创新与发展对策,包括建设创新型传媒企业、进行传媒企业商业模式创新、打造精品产品、建设文化产业集群、扩大海内外市场等。

Chinese media corporations which depend on advertising as the main business model has faced serious tests after the breakout of the world financial crisis. By analyzing the influence of the global financial crisis on the performance of Chinese media corporations and describing the basic characteristics of the influence, the article puts forward a series of countermeasures to guarantee the sound development of Chinese media corporations in the post financial crisis period. The countermeasures include building the innovative media corporation, innovating the business model of the media corporation, producing the perfect products, conducting the cultural industry cluster and expanding the markets both home and abroad.