金融危机背景下的中国体育旅游业:评析与展望

Chinese Sports Tourism Under the Background of Financial Crisis:Analysis and Outlook

对金融危机背景下体育旅游业发展现状进行分析,发现存在的挑战和机遇,并通过分析已有体育旅游资源优势及后奥运体育旅游发展优势,提出振兴与恢复我国体育旅游的相关对策建议。

with the application of literature and descriptive research, this paper probes into the current status of sports tourism under the background of financial crisis, and finds challenges and opportunities. Some countermeasures are put forward to revitalize Chinese sports tourism by analyzing existing resource superiority and developing advantages in lOSt- Olympic era.