浅议南宁“中国绿城”城市品牌建设策略

On Strategy for Urban Brand Development of Nanning, the Green City of China

城市品牌建设对提高城市竞争力、推动城市经济和文化的发展起着重要作用。广西首府南宁经过近10年的城市品牌建设,基础设施不断完善,城市文化不断丰富,但同时也存在品牌建设缺乏特色,缺少独特、持续的城市吸引力及品牌宣传不足等问题。挖掘城市特色,创造独特的城市吸引力,整合传播资源,是南宁提升城市品牌形象的关键。

Urban brand construction plays a key role in promoting urban competitiveness,cultural and economic development.After nearly a decade of urban brand construction,Nanning,capital city of Guangxi,is constantly improving itself in terms of infrastructure and constantly enriching itself in terms of urban culture.However,there still exist some problems,such as lack of urban features,absence of unique urban sustained attractiveness as well as inadequacy of urban brand promotion in the process of urban brand development.Accordingly,the key to enhance the urban brand image of Nanning is to excavate its urban features,develop its unique urban sustained attractiveness and integrate its resources communication.