山寨文化兴起的原因

The Reasons of Shanzhai Culture

山寨文化是依靠戏仿、复制等手段,以电子、数字媒介为传播途径,来满足大众娱乐消费需求的文化形态。山寨文化产品可分为山寨人物、山寨实物、山寨虚物三类。日益发展的经济、复杂的社会经济结构、文化商品供求关系的变化是山寨文化兴起的经济缘由;文化多元论、狂欢化诗学理论、文化人民性理论为山寨文化的风行提供了强大的理论支撑;大众猎奇、泄愤、聊以慰藉的心理成为山寨文化繁荣的动因。

Shanzhai culture is a culture pattern which relies on the way of copying to meet public entertainment demands by electronic and digital media. Shanzhai culture product can be divided into the three types, namely, Shanzhai character, Shanzhai substance and Shanzhai virtual goods. The growing economy, complicated economic structure and the changes of the relationship between culture commodity supply and demand are the economic reasons of Shanzhai culture; the culture pluralism theory, carnival theory and human -oriented culture theory provide powerful theoretical support for Shanzhai culture＇ s popularity ; curiosity, anger - venting and psychological comfort are psychological motivations of Shanzhai culture＇ s prosperity.