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基于资源和能力的连锁企业竞争力探讨 被引量:3

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摘要 本文以便利店为例探讨连锁企业竞争力问题,从资源和能力视角分析了连锁便利店的竞争力来源,并提出连锁便利店企业竞争力模型,在此基础上结合连锁便利店业态的特点和实践,构建了基于资源和能力的便利店企业竞争力评价体系,并运用模糊综合评判法对便利店企业竞争力评价进行实证研究。
作者 董仕华
出处 《商业时代》 北大核心 2010年第21期24-25,共2页 Commercial
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