国产动画《喜羊羊与灰太狼》成功要素分析

Success Factors Analysis of China-made Animation "Pleasant Goat and Big Big Wolf"

中国原创动画《喜羊羊与灰太狼》(以下简称《喜与灰》)的成功,打破了国产动画多年低迷的窘境,让国产动画盼到了曙光。几年来,《喜与灰》走出了一条大胆的、开放式的商业化运作路线,树立了中国原创动画未来运作的典范,它的成功值得我们深度分析和借鉴。

The success of Chinese original animation ＂Pleasant Goat and Big Big Wolf＂ has broken the dilemma of home - made animation for many years, so that domestic animation heading for the dawn. In recent years, ＂ Pleasant Goat and Big Big Wolf ＂ out of a bold, open - ended line of commercial operation, setting a Chinese original animation model for future operations, and its success deserves our depth of analysis and reference.