我国体育服装出口贸易的策略选择

Strategic Choice of Chinese Sportswear Exportation Trade

结合运筹学理论,对我国体育服装出口贸易进行了研究。认为我国体育服装出口贸易存在出口规模偏小、出口结构不合理、出口市场过于集中、出口贸易方式不合理等问题。结合当前体育服装出口贸易面临国外非关税壁垒和人民币升值的压力等情况,建议政府加强体育服装市场的规范化管理,以减少贸易摩擦;体育用品企业要创建体育服装名牌,增强风险意识、规避贸易壁垒;央行有必要推行人民币结汇制度,以减少人民币升值的压力。

Combining the operations research theory. We study Chinese sportswear exportation trade . The result is： small ex- port scale, irrational export structure, over - concentrated export market, and irrational exportation trade way. Chinese sports- wear exportation trade is confronting various pressures ： external non - tariffs barriers, the appreciation of the RMB, We suggest Chinese sportswear exportation companies shall make selection from the following strategies, enhance the standard management for the sportswear market to decrease trade friction, make innovation about China sportswear trade which is of typical Chinese characteristic and establish new business operation strategy to evade any trade barrier; and raise consciousness of risk prevention and carry out the RMB exchange settlement regulation to lessen the pressure of the RMB appreciation.