重庆乡村旅游产品开发的SWOT分析及对策研究

SWOT Analysis and Countermeasures on the Development of Village Tourism Product in Chongqing

乡村旅游具有整体产品的概念,在产品域上体现为核心产品域、辅助产品域和延伸产品域3个层次。在对重庆乡村旅游产品开发进行优势、劣势、机遇和挑战分析的基础上,提出了重庆乡村旅游产品的开发策略:核心产品体验的多元化、辅助产品开发的深度化和延伸产品设计的人性化。

Village tourism possesses the concept of entire product.It can be classified into area of nuclear product,area of by-product and extended product.Based on the strengths,weaknesses,opportunities and challenges of the village tourism product in Chongqing,some development strategies of the rural tourism products in Chongqing were proposed as follows： the diversification of nuclear products,the depth of by-products and the humanity of extended products.