摘要
乡村旅游具有整体产品的概念,在产品域上体现为核心产品域、辅助产品域和延伸产品域3个层次。在对重庆乡村旅游产品开发进行优势、劣势、机遇和挑战分析的基础上,提出了重庆乡村旅游产品的开发策略:核心产品体验的多元化、辅助产品开发的深度化和延伸产品设计的人性化。
Village tourism possesses the concept of entire product.It can be classified into area of nuclear product,area of by-product and extended product.Based on the strengths,weaknesses,opportunities and challenges of the village tourism product in Chongqing,some development strategies of the rural tourism products in Chongqing were proposed as follows: the diversification of nuclear products,the depth of by-products and the humanity of extended products.
出处
《安徽农业科学》
CAS
北大核心
2010年第18期9684-9686,共3页
Journal of Anhui Agricultural Sciences
关键词
重庆
乡村旅游产品
SWOT
对策
Chongqing
Village tourism product
SWOT
Countermeasure