老字号小吃败走前门

Time-honored Chinese Brands Face Severe Test in Qianmen

老字号小吃是微利行业。当高租金、低客流等局面摆在老字号小吃的经营者面前时,他们无奈地选择了撤出。

The time-honored traditional Chinese snack food business has meager profit.The operators have no choice but to retreat from market when they are faced with high rent and insufficient customers. Many of such snack food brands withdraw from Qianmen soon after their opening of business.They have poor business due to inconvenient traffic,over-strict market supervision,non-performing supporting policies,over-high rent,and rigid adherence to traditional food style. Some experts suggest flexible rent standards for different brands. They believe Yiwu Small Commodities Market may be a good example to follow in this respect.That is,the brands are concentrated to lower the rent.The brands that make more profit pay higher rent and brands with little profit lower rent. Indeed,should the time-honored traditional Chinese snack food brands survive,an important thing for them to do is to attract genuine customers.Making frequent changes without direction may prove in vain.