小议饭店绿色营销的必要性

Discussion on Necessity of Green marketing in Hotels

在对饭店绿色营销概念界定的基础上,从绿色消费热潮、经济效益、可持续发展、国际环境等方面阐述了目前我国饭店绿色营销的必要性。

On the basis of the concept of green marketing in hotels,the paper has elaborated the necessity of green marketing in China＇s hotels from the green consumption upsurge,economic benefit;sustainable development and international environment.