摘要
通过对医院顾客与市场的分析,了解顾客需求和期望,确定目标市场与顾客群,制定顾客关系管理战略,构建快速反应的顾客咨询、投诉渠道,及时满足顾客需求,以提高顾客满意度,促进医院可持续发展。
Through customers and market analysis in a provincial psychiatric specialist hospital, we can understand customer needs and expectations; identify target markets and customer base ; develop customer relationship management strategies to build rapid response in customer consultation and complaint channels; and timely meet customer needs, which aims to enhance customer satisfaction, and to promote hospital＇s sustainable development.
出处
《中国卫生质量管理》
2010年第4期69-72,共4页
Chinese Health Quality Management
关键词
精神专科医院
顾客
市场
Psychiatric Hospital
Customer
Market
