保险公司降赔增效的产品营销策略探讨——以A公司为例

A Probe into the Product Marketing Strategy——Reducing Compensation,Inceasing Profits of Insurance Companies——Taking A Company for Example

面对日趋激烈的市场竞争,使公司摆脱亏损的困境,提升经营效益,增强公司的竞争力,己成为A财产保险公司面临的重要课题。A财产保险公司要降赔增效、摆脱困境,除了要加强业务管控、财务管控外,更重要的是要优化公司的产品营销策略。

Facing the increasing market competition, how to get out of the plight of the losses, improve operational efficiency and enhance the competitiveness of the company has become an important task that the A property and in- surance cmpany has to do. In order to reduce the compensation and increase the profits, A company should not only strengthen the operational management and financial control, but more importantly, optimize its product marketing strategies.