基于供应链管理流程的退货逆向物流管理

The Analysis of Return Logistics Management Based on the Process of Supply Chain Management

退货时间的大量占用严重影响企业利润,逆向物流管理水平的高低日益成为企业间竞争的有力武器。退货逆向物流是供应链管理流程的一部分,是需要从整个供应链角度思考的问题。退货逆向物流管理有助于企业提高生存发展能力及退货快速反应能力,可以为企业赢得信用,改善企业形象,给企业带来很多收益。从经济价值方面看,实施退货逆向物流管理有利于提高企业利润与竞争力;有利于企业降低召回产品的费用;有利于企业提高退货处理速度,及时恢复产品价值,获得更高利润。从社会价值方面看,实施退货逆向物流管理有利于提高客户忠诚度,提高企业信誉;提高资源循环利用程度,促进社会可持续发展;提高环境质量,改善生存环境;构建退货物流信息化网络平台;消除物流环节潜在的事故隐患。

The huge amount of return will have a negative effect on the enterprises＇ profit.And the level of reverse logistics management is of great significance for the enterprises＇ competitiveness.Return logistics,one type of reverse logistics,is one of the components of supply chain management process.So,we have to understand the return logistics from the angle of the whole supply chain.Return logistics management will help the enterprises to improve their capacity for survival,development and quick respond.And it also can help the enterprises to gain more credit,improve their reputation and gain more profit.In terms of economic value,implementing return logistics management can be benefit for raising profit and improving the enterprises＇ competitiveness;it will be benefit for decreasing cost of recall and accelerating return.In terms of social value,implementing return logistics will be benefit for the improvement of customer＇s loyalty and the improvement of enterprise reputation;it will be benefit for improving the efficiency of recycling and accelerating social sustainable development;it will be benefit for improving environmental quality,constructing an information network platform for return logistics,and eliminating the potential threat in logistics.