中国访日旅游客源市场的现状分析

A Study on Characteristics of Chinese Outbound Tourists Who Visit Japan

类似于出游其他国家和地区的中国出境旅游者,中国访日旅游者也表现出"高增长,高消费"、消费观念不成熟等共同的特征。同时,因中日两国在空间距离、文化渊源、政策制定等方面的特点,中国访日旅游市场也显示出独有的特征。对这些特征和现状进行分析,给中日双方政府和相关旅游企业提供参考,便于他们开展有针对性的工作,从而更大程度满足中国访日旅游者不断增长的旅游需求,稳健有序地开发中国旅游客源市场。

Chinese tourists who travel to Japan have the common characteristics with the other Chinese outbound tourists,which is high rate of growth and high consupmtion,but there are also some distinct charcteristics in composition of tourists,the tourism preference and demand and so on because of different policy instruments of both sides,similar culture,the developing economic and trade relations and other causes.This paper summarizes these characteristics and analyzes the causing reasons.