摘要
以博客游记作为研究资料,采用质性方法分析游客对大连的旅游意象。通过对100篇关于大连旅游的博客游记进行质性分析,系统地阐释了大连旅游的原始意象、诱发意象和复合意象,并提出若干建议,以供政府及有关部门参考,这对于大连旅游规划与营销策划等具有重要价值。
Travel blog is a cost-effective method for destination image research. This paper collects 100 travel blogs of Dalian,conducts them through quantitative research,and explains the organic image,induced image,complex image of Dalian systematically.The result of the study serves as a useful guideline for government and operators.
出处
《旅游论坛》
CSSCI
2010年第3期355-360,共6页
Tourism Forum
