金融危机冲击下的美国报刊及其应对策略

American Journal of Financial Crisis Impacts and Its Countermeasures

近几年来,随着以互联网为代表的新媒体迅速崛起与媒介竞争的加剧,美国报刊业受到巨大冲击,呈不断衰落之势,众多著名的传媒集团营业额与广告额大幅衰减,传媒业之中的公司并购、重组、破产情况加剧,由此深刻改变了期刊传播的形态和传播格局,预示着传媒生态的未来发展。

In recent years, with the Internet as a representative of the rapid rise of the new media and the increased media competition, the U. S. periodical industry has suffered tremendously. Many famous media groups advertising and turnover are declining, and the media industry came through mergers and acquisitions, restructuring, bankruptces, thus profoundly changes the periodical communication patterns and the future of media ecology.