摘要
研究了双制造商双分销商差异化渠道中的控制模式对价格形成机制的影响。利用Stackelberg模型,在4种不同的控制模式下,给出了价格配置表。分析结果表明,控制模式影响参与人的定价,渠道领导者的定价高于跟从者的定价;控制地位的变化影响定价,控制地位的上升会带动定价的上升,控制地位的变化还具有协同效应;产品宽度和渠道宽度是影响参与人收益的2个重要因素。最后,分析结果表明差异化状态是一种不稳定状态,差异化主体都有偏离这种状态的积极性。
This paper presents the study of price formation mechanism and the impact of control pattern to price setting in distribution channels with differentiated products.Using Stackelberg game,the price settings are given under four different control patterns.The analysis result of price formation mechanism shows that the control pattern of distribution channel influences the price setting and the leaderships in the channel higher price than the followers.The change of control status impacts the price.The length of products and distribution channels are two key factors to vary the pay off of every player.Lastly,we show that the condition of differentiation is unstable for the players who carry out the differentiation all have the incentive to deviate the differentiation stations.
出处
《系统管理学报》
CSSCI
北大核心
2010年第3期323-328,共6页
Journal of Systems & Management
基金
国家社科基金重大项目(08&ZD046)
关键词
渠道
竞争
均衡
差异化
channels of distribution
competition
equilibrium
differentiation
