动画技术在高职院校广告专业教学中的应用

Animation Technology in Vocational College Advertising Major Teaching

高职院校广告专业实践特色突出，广告也从一般的平面广告转向三维动画等高端形式，这给高职院校广告专业教学提出的新的更高要求。本文分析了动画技术在高职院校广告专业教学中的重要作用，对高职院校广告专业教学中动画技术的应用进行了有益探索。

Vocational ads feature prominent professional practice, advertising print ads shifted from the general three-dimensional animation and other high-end form,which gives advertisers vocational teaching proposed new and higher requirements.This paper analyzes the animated ads in the teaching of vocational advertising,to gain a useful exploration.