简论对外传播与国家形象——兼论某些西方媒体对拉萨“3·14”事件的报道

Analysis of External Dissemination and State Image:How some of the Western Media Reported on the March 14^(th) Lhasa Riot

增强传播意识,扩大国际影响,是对外宣传面临的一项紧迫任务,而当前某些西方媒体对中国等第三世界国家的新闻报道带有很大的片面性、偏见和误解,一定程度上影响国家形象塑造。而国家形象的塑造离不开传播媒介。文章结合外国媒体报道特点,探讨传媒构建我国国家形象的对策措施。

In nowadays,some new-reports about China or the other third-country from the western medi is full of misunderstanding and prejudice.This has been one of the major factors to build a better image of a nation.Media is an essential tool for building a good reputation of a state.This paper discusses the strategies of establishing China＇s state image through media with the characteristic of western media.