内蒙古广告业营销策略初探

On the Marketing Strategies of the Advertising Industry of Inner Mongolia

未来的内蒙古广告业需要适应企业的创新需求,通过参与企业产品和生产工艺过程创新,直接介入企业的市场分析、产品分析、用户分析、营销策划和广告策划,选择与确定企业的销售重点,从而实现企业将草原文化融入品牌的市场创新,并为企业制定出能适应市场变化的整体营销广告战略和策略。

The future Inner Mongolia advertising industry needs to adapt to innovation of enterprises,through participation in enterprise products and production process innovation,and directly involve in business market analysis,product analysis,user analysis,marketing plan and advertising plan,select and determine the company＇s sales focus so as to achieve the market innovation of melting the grassland culture into brands and develop the overall marketing strategy and advertising strategy adapting to market changes for the enterprises.