摘要
贵州天然气市场迎来了前所未有的发展机遇,企业面对激烈的市场竞争,改变传统的经营模式已迫在眉睫。管道燃气用户发展并不仅是营销的过程,而是发展理念、企业形象、企业组织管理,对外协作与营销管理的结合。企业应分析天然气行业发展趋势及市场的状况,加强对天然气市场的控制和应变能力,最终实现市场的可持续发展。
The gas market in Guizhou currently meets the unprecedented opportunity for development so that it is extremely urgent for the gas enterprises to change traditional business pattern.It is predicted that the development of piping gas and user management is both the marketing process and the combination of development concept,corporate image,company organization and management,external coordination and marketing management.Therefore,it is advisable that the enterprises ought to analyze the developing trend of gas industry and the state of markets,gain firmer control over the gas market,strengthen the adaptability to changes,and ultimately to realize sustainable development of market.
出处
《中国西部科技》
2010年第21期58-59,61,共3页
Science and Technology of West China
关键词
燃气
用户发展
营销策略
Gas
User development
Marketing strategy