1Dawes J, Swiles S. Retention sans frontiers: issues for financial service retailers[J]. International Journal of Bank Marketing,1999,17(1):36～43.
2Aspinall E, Nancarrow C, Stone M. The meaning and measurement of customer retention [J]. Journal of Targeting Measurement and Analysis for Marketing, 2001,10(1): 79.
3Berson A,Smith S,Thearling K.Customer retention[A].Building data mining applications for CRM[C].New York:McGraw Hill,2000.
4Marcus C.A practical yet meaningful approach to customer segmentation[J].Journal of Consumer Marketing,1998,15(5):494～504.
5Colgate M, Stewart K, Kinsella R. Customer defection: a study of the student market in Ireland [J]. International Journal of Bank Marketing,1996, 14(3): 23～29.
6Lewis B. Youth markets for financial services[Z]. Cases in Marketing Financial Services, Butterworth-Heinemann,Oxford,1993.
7Bain,Company. Customer loyalty and its function in the "90s" [J]. Marketing, 1993,18:24～25.
8Cardell N S, Golovnya M, Dan Steinberg. Churn modeling for mobile telecommunications: Winning the Duke/NCR Teradata center for CRM competition. June 2003. http://www.salford-systems.com.
9Breiman L,Friedman J,Olshen R,Stone, C. Classification and regression trees [J]. Pacific Grove: Wadsworth, 1984.
10Wei C P,Chiu I T. Turning telecommunications call details to churn prediction: a data mining approach [J]. Expert Systems with Applications, 2002, 23:103～112.
