手机移动数据作为新数据源在旅游者研究中的应用探析

On the Application Analysis of Mobile Data Source in the Study of Tourists

本文介绍了手机移动数据源的生产原理和数据特征,即海量信息、实时数据、信息可靠性强和空间覆盖面广;并通过应用手机移动数据的国外旅游者案例研究综述,探讨了小样本和海量手机移动数据作为新数据源在旅游者研究中的应用。指出手机移动数据对旅游者基础研究和旅游者应用研究中的贡献,并将手机移动数据作为新数据源可能对旅游者研究带来的影响总结为科学化、精细化、过程化和个体化四大趋势。最后对手机移动数据源在信息方面和数据分析手段方面的局限性进行了思考。

The paper introduces the productive principle and data feature of mobile date source. The mobile data source has advantages such as large quantity of information, real-time dynamic data, high reliability of information and wide coverage of space. We try to review case studies from foreign tourists by applying mobile data source and discuss the application of sample and large quantity of mobile date as new date source in the study of tourists. It is pointed our that mobile data have made contributions to the basic and applied studies of tourists and are likely to bring up some impact on the study of tourists, which are summarized as four individual trends more scientific, more meticulous, proceduring and individual. Finally, limitations regarding mobile data source in the information and data analytic means are discussed.