文化创意产业资源转化与区域品牌重构——以景德镇陶瓷文化创意产业为例

Resource Transformation of Cultural Creative Industries and Reconstruction of Regional Brands——A Case Study of Jingdezhen Ceramics Cultural Creative Industries

文化资源作为复杂的文化综合体,既是器具形态的文化,也是观念形态的文化。发挥区域文化软实力,必须实现文化资源的现实转化与产业转化,必须建立集群发展的新商业模式。以景德镇为例,以陶瓷工业与文化旅游业的关联性回归分析为依据,提出了创意产业集群的对策建议。

As a complicated cultural synthesis,the cultural resources are both culture of appliance form,and the ideology culture as well.Industry transformation of the culture resources must be made in order to play the regional cultural soft power and new business models of cluster development must be built up.The paper took Jingdezhen as an example,proposed the countermeasures and suggestions of creative industry clusters based on the correlative regression analysis between the ceramic industry and the cultural tourism.