网络媒体环境下企业危机公关分析

Public Relations Analysis of Corporate Crisis under the Environment of Network Media

企业发展过程中难免遭遇危机,从发生机理、发展路径到应对策略,网络环境下的危机与传统环境下的危机有很大不同。通过梳理网络环境危机的特征,建立公关危机的生命周期模型,并结合家乐福、三株等案例对网络环境下的企业危机公关进行比较分析,认为在网络媒体环境下危机成型时期主动联络媒体,能有效控制风险并顺势转危为机;同时也提出了进行危机公关的策略。

The enterprise development process will inevitably lead to crisis,a crisis network environment from the mechanism of the development path to the traditional countermeasure is very different.The article establishes the life cycle model of public relations crisis by reviewing the characteristics of the network environment,and combining with Carrefour,Sanzhu etc.cases comparatively analyzes corporate public relations crisis under the environment of network,getting that contacting the media in the period of crisis taking shape under the environment of network can effectively control the risk.Meanwhile,it also raises strategy for public relations crisis.